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A Summary of

Five ways to build a $100 million business

by
Christoph Janz
The Angel VC
View original

Hunting Flies

  • Fly Companies: 10 million active consumers who you monetize at $10+ per year each by selling ads
  • Two ways: (1) Create a product that is inherently social and has a high viral coefficient (2) create a product with a ton of user generated content

Hunting Mice

  • Mice Companies: 1 million consumers or "prosumers" paying you $100+ per year each
  • Need some level of virality
  • Might be able to acquire one million customers using paid marketing

Hunting Rabbits

  • Rabbit Companies: 100,000 small businesses paying you $1k+ per year each
  • Key is inbound marketing
  • Have to have a product with a high NPS and focused on funnel optimization

Hunting Deers

  • Deer Companies: 10,000 medium-sized companies paying you $10k+ per year each
  • Like a rabbit but main difference is that when you're hunting deers you can use an inside sales force
  • Key is strong VP of sales

Hunting Elephants

  • Elephant Companies: 1,000 enterprise customers paying you $100k+ per year each
  • Difficulty is high barrier to entry to determine product market fit and fund enterprise sales
  • Founder team with enterprise sales DNA
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