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A Summary of

Exploratory research: how to use it to drive product development

by
Jillian Wells
Intercom
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Exploratory Research Definition

  • Type of qualitative research for a problem that hasn't been studied in length yet
  • Helps understand motivations of a specific audience, why something is a problem and how to solve it

Drives Innovation and Efficiency

  1. Helps understand underlying motivations
    1. Removes blind spots of self-driven perspectives and help you understand the problem you're trying to solve
  2. Align cross-functional Teams
    1. Provides a common vocabulary and set of insights to unite siloed teams
  3. Save product development time
    1. Eliminates inefficient meetings and helps align the teams to produce more effective products quicker While exploratory research is helpful it's not always right, especially if the feature is clearly defined by the market or an industry trend.
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