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A Summary of

Don’t create a sense of urgency, foster a sense of purpose.

by
Kimber Lockhart
Medium
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Urgency backfires

  • It's easy to believe that progress should be made faster, but that isn't always better for the product.

Shortcuts and sloppiness

  • Even a great, professional team isn’t immune from pressure.
  • Shortcuts and mistakes pile up.

Limited space for creativity

  • Reflecting, being proactive, and finding creative solutions requires time, and don't happen in hurried environments.

Micromanagement

  • Creating urgency takes effort and undermines trust.

Urgency loses meaning

  • Artificial urgency will undermine real urgency later.

Takes over communication

  • When urgency is the #1 message, others get left unsaid.

A sense of purpose

  • Seeing the mission clearly allows you to reach the goal faster.
  • Passion and purpose drive a team better than urgency.
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