There are 12 key skills each PM needs to master to become a peak product manager.
Adding features to a product adds more power to the product, yet at the same time adds complexity that makes it hard for new users to even get started. Create a product that competes because it’s taking a fundamentally different position in the market.
Various mental models to think about when creating a product as a product manager. Use these models as a checklist rather than a methodology. Experience will help accumulate more models.
Use success metrics to have something tangible to compare progress to.
Create a spreadsheet to track feedback. Include: 1. Original feedback 2. Type of feedback 1. E.g., Improvement, comprehension, or usability 3. Summary of feedback 4. Reason for an issue
Simple products have better designs and are easier to market. The impact of simple products on consumers is more desirable and well-optimized.
Need curiosity and listening to ensure problems you think should be solved are actually pain points. Jobs-to-be-done (JTBD) framework helps find these pain points. Do the work to make sure you are building a product that people will actually find valuable.
People complete certain ‘jobs’ and ‘hire’ specific products or services to accomplish them
- Increases focus across your team on solving important problems - Higher likelihood of deliver new value - Stronger understanding of competition for the product
- When I… (context) - But… (barrier) - Help me… (goal) - So I.... (outcome)
- Idea generation - Feature prioritization - Value proposition testing - Go to market planning - Analyzing customer data and feedback
Revisit JTBD statement to ensure it is still solving the customer’s problem over time