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A Summary of

Designing Your Sales Stack so that Customers Come to You  

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First Round Review
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Most companies rely on outbound sales (prospecting and outreach) to generate revenue and close deals. It is important to turn your outbound sales into inbound opportunities.

Understanding Inbound

This is traffic that's driven to a site organically or via marketing campaigns such as advertising, social media, content etc. The process of creating an online advertisement involves: - Choosing the goal or objective of your campaign - Choosing your target audience - Finding the right image, description, call to action that your targets can relate to This method is ineffective because it can be very expensive and might be great for getting views on your website, but not as much for conversions or engaging people in a buying process. 

How to Turn Your Outbound Marketing Into Inbound Opportunities

  • Figure out your target audience or Ideal Customer Profile
    • The better you can target and more granular you can get with your customer profile, the more successful your outbound campaigns will be.
    • You can target by a recent event - not just by static attributes like location and age range.
  • Get the right contact Info
  • Research, messaging and call to action
    • Find out as much information as possible on the company and individual contacts before you reach out to important prospects.
  • Ensure the message delivery is accurate and optimize as you go.
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