There are limitations to quantitative testing when building a business.
Focus on value-creation
- Viral companies can become siloed into doing the minimum to satisfy a large base, rather than the maximum to wow users.
- Focus on a cohesive product rather than many small experiments that fragment experiences.
- Revenue and traffic should be consequences of value
A numbers centric model can lead to virality, but it doesn't automatically create value that can be recouped.