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A Summary of

Creating value versus optimizing revenue

by
Andrew Chen
Andrew Chen
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There are limitations to quantitative testing when building a business.

Focus on value-creation

  • Viral companies can become siloed into doing the minimum to satisfy a large base, rather than the maximum to wow users.
  • Focus on a cohesive product rather than many small experiments that fragment experiences.
  • Revenue and traffic should be consequences of value A numbers centric model can lead to virality, but it doesn't automatically create value that can be recouped.
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