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Ness Labs: Make the most of your mind
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A Summary of

Building Products

by
Julie Zhuo
Medium
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Use this framework to help you frame your product development process and help you build great products.

Framing

  • Understand what the problem you’re solving is and for whom
  • Rely on research and data in decision making
  • Start with a narrowly defined audience then expand
  • Communicate your problem in a sentence or two

Execution

  • Get to believable conclusions quickly
  • Go broad before going deep when brainstorming solutions
  • Use empirical evidence to narrow down ideas
  • Frame in terms of a hypothesis
  • Be rigorous with testing
  • Debrief with the team afterwards

Measuring Success

  • Define your success metric
  • Define counter metrics
  • Set your goals with information you have
  • Have a uniform success metric as a team

Team Dynamics

  • Think in terms of what you can do to make your team successful 
  • The team should fall in love with the problem
  • Assume best intentions
  • Understand your unique strengths
  • Communicate effectively - strive for diverse viewpoints
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