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A Summary of

Beyond the Double Diamond: thinking about a better design process model

by
Maciej Lipiec
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Double Diamond is a design process model made up of four phases

  1. Discover (insight into the problem)
  2. Define (the area to focus on)
  3. Develop (potential solutions)
  4. Deliver (solutions that work) The Double Diamond emphasizes “divergent” and “convergent thinking” – many ideas are created and refined down to the best idea.

Problems with the Double Diamond

  • Many designers work with an end solution in mind
  • Written “documents of vision” are not good catalysts for design
  • Emphasizes design brief too much over design concept
  • “Big research up-front” is not applicable to all design projects

Instead, designers should follow “The Three Triangles Process”

  1. Discovery
  2. Ideation
  3. Delivery Discovery and Ideation stages work together as Discovery consists of research and analysis of data while Ideation includes drawing up different solutions. They form the milestone, The Concept, which is the prototype of the idea, before it gets sent to the last stage, Delivery, which prepares the product for the market.
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