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A Summary of

Becoming A Peak Product Manager

by
Ravi Mehta
Ravi Mehta
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There are 12 key skills each PM needs to master to become a peak product manager.

Product Execution

  • Feature Specification
    • PM needs to clearly communicate what the team needs to build and why
    • Doesn't need a lengthy spec doc but needs to communicate so team can execute
  • Product Delivery
    • Need to work with teams to turn specs into working products
    • Requires org skills, leadership savvy, attention to detail and adaptation
  • Quality Assurance
    • Poor quality is a slow and simmering issue that will push your customers away to competitors
    • Need to ensure quality products

Customer Insight

  • Fluency with Data
    • Need to dig behind the data to understand the "why" behind the data
    • Translate data into actionable learnings
  • Voice of the Customer
    • Talk to customers to understand what they need in a way that is not slow or costly
    • Can chat through multiple channels: casual conversation, customer support tickets, app reviews, etc.
  • User Experience Design
    • Emphasize interaction design as a critical phase of product development

Product Strategy

  • Business Outcome Ownership
    • PMs take responsibility for the business and understand the product's role in the business success
    • Provides team with information about why what they are doing is important
  • Product Vision & Roadmapping
    • Need to align how different features connect with each other
    • Determine when to adapt or stay the course
  • Strategic Impact
    • Develop products that are successful to the company and the customer
    • Use product to achieve company strategy

Influencing People

  • Stakeholder Management
    • Determine the best aspects of your team and rally everyone's support towards the vision
    • Willing to make the hard decisions and align everyone around them
  • Team Leadership
    • Need to operate as a coach
    • Give direct reports autonomy to succeed and not micro-managing
  • Managing Up
    • Garnering the support you need to accomplish your goals
    • Determine what your boss and leaders are trying to achieve and align work to those Use this skills framework to evaluate yourself, your teams and your hires
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