Tickle was one of the first viral, user-generated content sites, but had near-zero retention.
Tickle began to build products that had network effects
- Dating marketplace
- Tickle Social Network
- Grapevine: an advertising marketplace for ads on user-generated content sites
Despite network effects, these businesses weren't successful
- Potentially due to lack of skill or running five different businesses inside one company
In 2004 Monster, a two-sided labor marketplace, bought Tickle
- Monster was suffering from poor products, poor customer services, poor strategic decision making, and a lack of foresight.
- Ultimately they succeeded because network effects can be all that matter