Objectives and Key Results can be a useful tool to align and motivate a team; however, if not implemented properly, they become pointless and ignored by the team members.
OKRs must be defined in a meaningful manner
- OKRs must be succinct and achievable or they become aspirational and accountability is lost
- Results must be measurable and time-bound, to ensure accountability
- Results have to include both outputs, such as the launch of a feature, and outcomes, like increasing user engagement
Balance broad goals with meaningful benchmarks
- OKRs ought to be quarterly as it is often enough to allow for strategic adjustments while not being too time intensive
- Each team should have no more than 3-5 OKRs, so the team has a sense of direction while not oversimplifying