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A Summary of

80% of Your Culture is Your Founder  

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First Round Review
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It took years for Facebook to define its company identity as "Hackers." How can startups accelerate this process?

Identify Your Personality, Strengths, and Weaknesses

  • Companies tend to reflect their founder's personality, strengths, and weaknesses.
  • As a founder, you need to consider:
    • Your strengths
    • What sets you apart from others
    • What you value in others
    • The attributes of your friends
    • How you make your decisions
    • What you're bad at
  • Your answers describe your company's personality.

Turn Your Adjectives Into a Story

  • E.g., Amazon develops a press release before they build a prototype for their products so they can think through what they want the world to say about them when they launch the product.
  • Consider:
    • What you stand for?
    • What do you want people to say about you?
  • Do not just rehash what other companies have written.
    • E.g., "We hire fast learners and team players."

Turn Your Story Into a Conversation

  • Talk about the culture you want to build all the time.
    • People will immediately start repeating it.
  • Allow the culture to evolve.
  • Start the conversation early so you can prepare your company for cultural changes.
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