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Ness Labs: Make the most of your mind
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8 shortcuts for a Minimum Viable Product (MVP)

Mario Hayashi
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An MVP can be used to validate your business hypothesis.

Prove your idea is valuable without any technical, legal or administrative work.

  1. Talk to someone about your idea to refine your thoughts and understand potential risks.
  2. Send out a survey.
  3. Create a mailing list or community to test your assumptions.
  4. Engage in consulting work to better understand customers' pain points.
  5. Shadow your customer.
  6. Actually talk to people - talk to people on a train, call people etc. 
  7. Make a landing page, share it, and get feedback.
  8. Design a prototype  Be aware of the information you receive from early adopters. Know your customers and understand that not every customer will be willing to adopt. 
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