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Ness Labs: Make the most of your mind
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A Summary of

60 ideas to boost your growth

Lenny Rachitsky
Lenny's Newsletter
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Turbo Boosts are one-off events that temporarily accelerate growth for companies.

  1. Create a viral video
  2. Launch a non-core product offering
  3. Run a limited-time promotion on existing products
  4. Coordinate an influencer-led promotion
  5. Co-marketing
  6. Organizing an exciting offline experience
  7. Pick a fight against a big company or competitors

Although Turbo Boosts can be a powerful tool to stimulate growth, they are unreliable and neither scalable and repeatable. Getting a Turbo Boost to work doesn’t mean you have a product-market fit, and it won’t really help you find it.

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