The job of a PM includes defining and prioritizing product features, making decisions based on qualitative and quantitative data and working with research teams to test hypotheses.
Adopt a Scientific Mindset
- Start with a hypothesis
- Create assumptions about the target audience based on information available and selectively target customer
- Data collection
- Selectively choose tools that quantify important metrics to measure the hypothesis
- Use tools such as Usertesting, Google Analytics, Facebook Ads Manager etc.
- Analysis and next steps
- Question the legitimacy of the data
- Conduct experiments to achieve product-market fit
Product Management is a team sport
You need to:
- Meet with the engineering team to prioritize features and discover challenges
- Meet with the designer to work on UX/UI
- Write product development documents to ensure the product development process is clear to everyone
- Prioritize features and experiments that lead to learning
- Grasp company strategy, goals and risks
Determine your non-revenue product-market fit metric
- Optimize this metric over time by iterating the product
- Understand the core value of the product and the problem being solved
- Quantify the core value through surveys, interviews etc.
Being a PM requires an interdisciplinary approach to problem solving and a strong sense of strengths, weaknesses and motivations.