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A Summary of

4 Learnings From My First Year as a Product Manager at an Early-Stage Startup

by
Motasim Zawawi
Medium
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The job of a PM includes defining and prioritizing product features, making decisions based on qualitative and quantitative data and working with research teams to test hypotheses.

Adopt a Scientific Mindset

  • Start with a hypothesis
    • Create assumptions about the target audience based on information available and selectively target customer
  • Data collection
    • Selectively choose tools that quantify important metrics to measure the hypothesis
    • Use tools such as Usertesting, Google Analytics, Facebook Ads Manager etc. 
  • Analysis and next steps
    • Question the legitimacy of the data
    • Conduct experiments to achieve product-market fit

Product Management is a team sport

You need to: - Meet with the engineering team to prioritize features and discover challenges - Meet with the designer to work on UX/UI - Write product development documents to ensure the product development process is clear to everyone

Prioritization

  • Prioritize features and experiments that lead to learning
  • Grasp company strategy, goals and risks

Determine your non-revenue product-market fit metric

  • Optimize this metric over time by iterating the product
  • Understand the core value of the product and the problem being solved
  • Quantify the core value through surveys, interviews etc. Being a PM requires an interdisciplinary approach to problem solving and a strong sense of strengths, weaknesses and motivations. 
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