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A Summary of

16 Non-Obvious Fundraising Lessons On Pitching

by
James Currier
NfX
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16 Non-Obvious Fundraising Lessons On Pitching:

  1. Use sentences with data/numbers: people who build businesses speak in precise numbers, not generalities.
  2. Pitching is a full-body experience: body language is a big part of communication.
  3. Diagrams communicate 10x more.
  4. Jump to the screen and point: Venture capitals (VCs) can focus on the thing you’re focused on.
  5. Send your company brief ahead of time.
  6. Get there 15 minutes early.
  7. Sit in the front of the room.
  8. Don’t talk about your passion – show it: show that you aim to drive the business forward through the strength of will.
  9. Look the part: look professional.
  10. Bring a pen and take notes: ask questions and take notes.
  11. Only bring your best presenters: choose people based on their personality and their skill in pitching.
  12. Make a specific deck: prepare them with the language that will persuade the other partners in the firm.
  13. Spend 1/3 presenting, 2/3 asking questions.
  14. The goal is learning, not closing: ask for feedback during the meeting.
  15. Know when you’re improving or not.
  16. Understand VC Psychology: consider the constraints and the context they’re operating in. Be aware that: (1) VCs are constantly switching contexts; (2) VCs are being trained to be negative and have to say no all the time; and (3) You should treat VCs as equals and have the confidence to have a real conversation.
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